Actor, singer-songwriter and musician Jeremy Renner debuts three new singles “Main Attraction,” “Nomad” and “Sign” as part of new Jeep® brand television campaign
Renner stars in series of commercials for Jeep brand’s sixth annual “Summer of Jeep” campaign, breaking across television, digital and social channels beginning on Wednesday, July 10th.
Renner’s “Main Attraction”, “Nomad” and “Sign” are available now across streaming platforms. Longer-form “mini music video” versions of the TV spots can be viewed on Jeremy Renner’s official YouTube channel and the Jeep brand’s official YouTube channel.
Actor, singer-songwriter and musician Jeremy Renner is starring in a new Jeep® brand television campaign that includes three all-new music tracks from the artist: “Main Attraction,” “Nomad” and “Sign.” The “Summer of Jeep” campaign breaks across TV, digital and social channels Wednesday, July 10. “Main Attraction,” “Nomad” and “Sign” are available now across streaming platforms here.
Along with the three television spots, the Jeep brand worked in unison with Renner and director Jeff Tomsic (“Spy Guys”) to simultaneously film the Jeep brand campaign and the official music video launching Renner’s single “Main Attraction,” in addition to Renner’s documentary project that charts his music pursuits.
“For consumers, owning a Jeep brand vehicle isn’t about just one defining attribute. It’s not just about the off-road capability of a Jeep Gladiator or the open-air freedom of a Wrangler or even the luxury of a Grand Cherokee, because all of those vehicles can be all of those things – the Jeep brand is the ultimate SUV brand, it defies labels. The same can be said about Jeremy Renner,” said Olivier Francois, Chief Marketing Officer, FCA. “He’s not just the on-screen action hero. He is a true Renaissance man with talents that go well beyond acting, as he continues to show us with the introduction of his new music, which is authentic, honest rock n’ roll, and aligns with the same spirit and philosophy of the Jeep brand. Designed to celebrate a great American talent, this campaign is one of FCA’s biggest creative endeavors that is driven by a shared vision, passion and performance.”
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