7-Eleven® stores are teasing the highly anticipated theatrical release of the first-ever live-action Pokémon adventure, “POKÉMON Detective Pikachu,” with dozens of exclusive movie-themed products, shareable photo filters and interactive augmented reality (AR) experiences in the 7-Eleven app.
For a limited time that includes the film’s May 10th nationwide release date, the world’s largest convenience retailer is also offering dollar drink deals to introduce its new mocha beverages and mystery-flavored Slurpee® drink. A small cup of the new hot mocha, medium Cold Brew or medium Slurpee drink each cost only $1 at participating stores.
“‘POKÉMON Detective Pikachu’ is a great entertainment tie-in for 7-Eleven because it appeals to so many of our customers – kids, Gen Z, millennials,” said Tarang Sethia, 7‑Eleven vice president of digital customer experience. “Millennials, who played the original videogame 20 years ago, are parents now and can enjoy the Pokémon phenomenon all over again with their kids. The entire Pokémon franchise launched as a videogame, making it the perfect vehicle to create experiences that maximize the new and growing AR capabilities in the 7-Eleven app.”
Along with the unique and exciting AR games, “POKÉMON Detective Pikachu” products will be available at participating 7-Eleven stores and can be delivered in select areas through 7NOW™, the retailer’s delivery platform. Every Thursday during the promotion, 7-Eleven will unveil a free signature item that fans can order and have delivered directly to a chosen location.
—
Photo Credit: enchanted_fairy / Shutterstock.com