For its second bridal campaign, Kim Kardashian’s Skims continued its streak of savvy casting by booking Alex Cooper, host of “Call Her Daddy” and soon-to-be bride.
The photos by Ellen von Unwerth are a nod to Vegas brides in the ’60s, the brand said in a press release. “I’ve always loved Skims, and I was so excited when they asked me to star in the campaign,” Cooper said. “The Wedding Shop collections are beautiful, and I can’t wait to wear so many of the pieces during my wedding weekend and on my honeymoon.
The campaign accompanies the latest update to the Skims Wedding Shop, which debuted last year. The new collection includes strappy lingerie, loungewear, cotton sets and more — plus men’s styles (sateen sleepwear and boxers) for the first time. Prices start at $16 for a thong and go up to $128 for a sleep set. You can preview it now, and purchase from it starting March 28.
You can browse Skims Wedding Shop to see more. And if that’s not enough to get excited about, the Skims Spring Intimates line drops April 3!
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Photo Credit: DFree / Shutterstock.com