Acclaimed shoe designer Brian Atwood has joined Express as Creative Director of Footwear. The announcement coincides with the launch of a new, exclusive, collaborative shoe collection, “Brian Atwood for Express,” which launched last week.
“We wanted to create excitement around our shoe business, seeing as it is our largest demand-driving category in accessories,” said Sara Tervo, Executive Vice President and Chief Marketing Officer at Express. “We knew Brian’s eye for design and industry credibility would elevate the offering and complement the seasonal product assortment. He is a master at designing shoes that create confidence – which is what Express always aims to deliver our customers.”
Brian Atwood for Express features Atwood’s signature styles of feathered heels and slouchy boots to kick off the fall season for women. Ranging in price from a very affordable $68 all the way to $298, the collection offers customers unique, elevated designs made of high-quality materials. Subsequent monthly drops of the collection will include styles for women and men.
“The process was very organic and the team at Express was wonderful and open to new ideas. We were really focused on elevating the product and creating timeless shoes that people want to get resoled because they love them so much,” said Atwood. “We’re going to give the customer something they haven’t had yet.”
The collection is now available and will be sold exclusively in stores and online at express.com. You can also follow the brand’s social channels @express and @expressmen for more information on the partnership and collaboration.
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