SKIMS launches Barbiecore Swimwear and drops all New Shapewear for Spring/Summer

Just in time for the Summer swimsuit season, SKIMS has jumped on the Barbiecore surfboard with the release of its coveted swimwear in two new shades — a Barbie-approved “light pink” and stunning “iris blue.”

The waitlist-inducing label introduces a playful Y2K-inspired rhinestone detailing, delivering studded triangle bikini tops and embellished bandeaus, alongside strappy, sparkling bikini bottoms and sultry skirts Maddy Perez would die for.

The release also features the new colorways in smooth silhouettes, offering a classic, scoop-neck one-piece, a sporty tank top, swim T-shirt and shorts, as well as ultra-flattering mid-rise briefs. A dreamy sheer sarong completes the collection, joining an opaque maxi version.

Arriving in sizes XXS-4X and ranging in price from $54 USD to $88 USD, SKIMS’ newest additions to its Swim Shop are available on its website now.

And while you’re shopping the SKIMS site, check out their new Shapewear drop on April 27. It’s their largest offering of new styles since their initial launch in 2019 — and this time all the viral stars are aligned, with a campaign featuring musicians Ice Spice, Nessa Barrett, Pinkpantheress, and RAYE who have a collective 1.5+ billion streams on Spotify.

The assortment, available as of today on Skims.com, features the all-new Everyday Sculpt Collection, a selection of lightweight, everyday-sculpting bralettes, thongs, bodysuits, and more that range from $28-88. “I’m excited to launch this next generation of Skims shapewear with a campaign that celebrates these incredible musical artists,” said Kim Kardashian, Co-Founder and Creative Director of SKIMS in the press release. “Ice Spice, Nessa Barrett, Pinkpantheress, and RAYE are super talented women and truly reflect our SKIMS community.”


Photo Credit: T. Schneider / Shutterstock.com