NBA Analyst and legend Charles Barkley has recently announced the launch of “Think Like a Player,” a new ad campaign for the much-anticipated NBA playoffs that utilizes deep fake technology to bring back a legendary NBA player from his prime playing days.
Charles Barkley is a retired American professional basketball player and current sports analyst. He was known for his powerful playing style and his charismatic personality, both on and off the court. Barkley is widely regarded as one of the greatest players in NBA history.
In partnership with Barkley, “Think Like a Player” will introduce the world to a deepfake-generated version of a young Barkley from the 1990’s, dubbed “Young Chuck.” Barkley will encourage FanDuel users to think like a player when placing wagers on the platform, recruiting his younger self to help fans understand how they can create exciting Same Game Parlays on their favorite players. FanDuel will offer all customers unique betting markets and new customers a special signup offer of bet $5, get $150 in Bonus Bets with additional offers coming throughout the postseason.
The spots will kick off during the play-in tournament, airing throughout the conference finals, with the final spot going live during the finals.
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