Nordstrom Celebrates Black Fashion Design and Style with a Pop-Up Shop

February is bringing in all sorts of “new” this time around, and Nordstrom’s Black/style pop-up launched on February 2 to kick off Black History Month with a selection of excellent Black-owned brands.

According to the Nordstrom website, the pop-up honors some of the very best of Black “designers and creatives we’re obsessed with.” Discover emerging brands along with ones you know and love all together in one place with a merchandise curation spanning across men’s and women’s fashion, accessories, home, beauty, kids, and more.

Black/Style@Nordstrom weaves together diversity and discovery, giving customers access to new
and exciting brands while highlighting ones that have long been part of the Nordstrom stores, such as Brother Vellies, Estelle Colored Glass, Khiry, The Oula Company, and Ree Project. Black/style@Nordstrom is just one of many ways the store is ramping its promise to Aurora James’s Fifteen Percent Pledge—a commitment that aims to buy 10 times more merchandise from Black-owned and -founded businesses by 2030.  

This cross-category shop has something for everyone from fashion brands like Honor the Gift, Sami Miro
Vintage, Daily Paper, Laquan Smith and Wales Bonner to beauty brands like Golde, Oui the People and
Terra.tory. Discover home décor finds from brands like Claude Home, Royal Jelly Harlem, and Homa
Studios and stylish pieces for kids from Candid Art, Ice Cream, and Sun & Lace.

Whether you’re searching for a new set of glassware or a fabulous pair of shoes, the Black/style@Nordstrom storefront has it all and so much more, all while highlighting diversity and discovery of products and shops you might not have come across before. You can shop the curation now through March 8 at the physical NYC popup, as well as through April 2 via other store locations and on Nordstrom’s website.


Photo Credit: rblfmr / Shutterstock.com