Even though we’re still stocking up on bags of Halloween candy, it’s somehow time to start thinking about Ho Ho Holiday season. Most retailers already have their holiday displays out, supermarkets are suggesting you start stocking up on seasonal ingredients to avoid the holiday rush (?), and the Hallmark Channel’s annual “Countdown to Christmas” starts October 21st, for crying out loud.
So if you look at it that way, then Kellogg’s debuting its brand new “Eggo Nog” cream liqueur now makes perfect sense. As Food & Wine reports, the cleverly named rum-based beverage was created in partnership with Gatlinburg, Tennessee’s Sugarlands Distilling Co. (It also has to be the first time that something Eggo-related is specifically for the 21-and-over crowd.)
“We had an idea based on what we’d heard from parents, about this ‘Me Time’ that they have at night where they’re eating Eggo waffles,” Joe Beauprez, Marketing Director with Eggo, said in an interview with Food & Wine. “Instead of it being the kids in the morning around the table, it was them at night having a toasted waffle. They’d put a scoop of ice cream on it or drizzle it with chocolate sauce, and we thought that was interesting. We started to think about how we could elevate that occasion in a way that’s for the parents.”
It took a bit of brainstorming, but Beauprez and his team eventually decided to turn that kids’ breakfast staple into an after-dinner drink designed just for adults. After tasting some of Sugarlands’ other Appalachian Sippin’ Creams, Beauprez said he felt like they’d found “exactly the kind of partner they were looking for” to make Eggo Nog a reality.
The result of that collaboration is a 40-proof combo of exactly what you love about both Eggos and eggnog. “It’s really heavy on deep flavors of churned cream, and cinnamon and nutmeg, which we feel pair really well with that perfectly toasted Eggo waffle,” Sugarlands Master Distiller Greg Eidam said.
Both Beauprez and Eidam hope that not only will Eggo Nog become a new holiday tradition, but that it will also build on the seasonal sentiments that eggnog can conjure. “For me, the taste of eggnog makes me think of my grandparents,” Eidam said. “They always brought it out during the holiday season. It makes me remember those times with my family and it takes me back there.”
“There’s a lot of nostalgia built into Eggo Nog,” Beauprez added. “Eggo has been helping parents for almost 70 years now, giving kids a great breakfast that parents love to serve. And that kind of nostalgia dovetails really nicely with the nostalgia of eggnog and the holiday season. We’re really excited about it.”
Eggo Nog will be available in select retailers nationwide for the duration of this holiday season. To find a retailer near you, visit Sugarlands.com/EggoNog.
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