Ralph Lauren has revealed the mystery locale of its spring/summer 2023 runway show will follow a recent trend and be out on the West Coast—a first for the iconic brand.
Lauren has announced that on October 13, the brand’s tweedy Americana is set to debut in the home of the Hollywood. The date is now included on the official New York Fashion Week schedule, where a timetable of the closely-watched shows has been online for about a month—without Ralph Lauren’s until last Thursday’s reveal.
“This will be Ralph Lauren’s first-ever show on the West Coast. The designer will present both menswear and womenswear in a special fashion experience that will be uniquely Ralph Lauren,” the company’s statement reads. That’s right, a major show of both womenswear and fine menswear. This is sure to bring out Hollywood’s all of the more fashionable A-list gents, ladies, and gender neutrals.
Lauren’s decision to make his West Coast show debut is pretty of the moment, too. While the major luxury brands are often skipping New York or Europe on the traditional fall runway trail, the West Coast is now, it seems, finding its way into the mix. Other luxury brands that have staged runway shows in SoCal in recent years include Gucci, Louis Vuitton, Dior and Saint Laurent. And why not? What gets them more press—and more sales—than an Insta-worthy background and pack of celebs in the front row?
Lauren’s inspirations have traditionally pulled the moods of English garden parties, Montauk ease, and Colorado cool over Hollywood hippie. However, you can expect some California casual will slip into this collection, it being a spring-summer show. And while the brand’s clothes are more classic and tailored and less trendy, Ralph Lauren shows have traditionally had lots of glamour.
The exact location has yet to be announced, but it will be somewhere in Southern California. Stay tuned….
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