March 21st is National Crunchy Taco Day, but this year, instead of going the traditional route by eating, you know, a taco, how about thinking outside the box, and going for some Taco Truck Jelly Beans instead?
Jelly beans certainly have an established history of quirky flavors; variety is what makes those little bursts of sugar exciting, and only so many fruits exist before you have to move on to things like buttered popcorn and draft beer. And, of course, the Jelly Belly brand has its infamous line of BeanBoozled flavors that include off-putting options like spoiled milk and dead fish. Yummy. But at some point, you have to wonder: What is more bizarre, flavors that are purposefully supposed to taste weird or flavors so weird you have no idea what they will taste like?
In the latter category, meet Brach’s Late Night Taco Truck Jelly Beans, a new collection of jelly beans with increasingly strange sounding Mexican cuisine-inspired flavors: Churro, Horchata, Margarita, Guacamole, Salsa, and, yes, even Beef Taco. The first three options sound overdue, while the next three may leave you wondering, what are they doing?
“Brach’s is the number one seasonal non-chocolate candy brand in the market, with a broad portfolio of seasonal favorites, including jelly beans at Easter,” explained Lauren Holtz, marketing director for seasonal and Brach’s confections. “Brach’s aims to spark moments of connection and sharing, and its Taco Truck Jelly Beans are intended to do just that — to have people connect through the fun tasting journey of the unexpected flavors and sharing their experiences with each other.”
The Late Night Taco Truck Jelly Beans began rolling out to major retailers earlier this year, but have just landed at Walgreen’s, giving them nationwide availability. However, Brach’s also says they’ve released these taco truck flavors as part of their Easter candy lineup, and they’ll be gone after Easter Sunday on April 17, so if you want ’em, you’d better go get ’em now.
Packaged in a neon bag that would make Taco Bell proud, 12-ounce packages have a suggested retail price of $4.29 or two for $7, and can be found at most major retailers like Target, Walgreen’s, Walmart, and on Amazon.com.
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