Cosmopolitan, the largest young women’s media brand in the world, announced the launch of its new COSMO Furbabies line of pet products in partnership with Ethical Products, a leading manufacturer of pet supplies, in a deal brokered by IMG.
As the company states, “the Cosmo reader is smart, savvy, in-the-know, and always down for a good time, and so is her furry best friend. Available in the U.S. at local pet stores and popular online retailers, COSMO Furbabies is designed to appeal to adoring pet owners.” The collection consists of everything from toys, beds, carriers, apparel and accessories. “It’s not an overstatement to say that Cosmo readers are obsessed with their pets,” explains Angela Kim, senior director of Hearst Global Licensing. “Given their tendency to splurge on their furry friends, we’re excited to provide a collection of cute, Instagram-worthy accessories that everyone will love.”
“As a leader in pet supplies, we’re excited to partner with such a recognized brand to develop a line of pet products with the design, style and trend appeal that is prevalent among many millennial pet parents,” said Jonathan Zelinger, President of Ethical Products, Inc. “The COSMO Furbabies products will also resonate with a much broader audience of pet parents who adore and pamper their pets.” The unique line of pet products consists of 17 dog toys, six cat toys, two styles of dishes, two carriers, three collections of beds, waste management supplies and a complete line of apparel including tees, hoodies, sweaters, jackets and raincoats.
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