Yesterday, new Rock Hall inductee Jay-Z finally decided to join Instagram and music fans everywhere are already swarming to follow his account–which, of course, is only following one other person: Beyoncé.
Instead of kicking his social media presence off with a dramatic selfie or even a clip from his Rock Hall acceptance speech, Jay-Z instead chose to promote the upcoming, star-studded western film The Harder They Fall–a producer project of his that dropped on Netflix today.
There’s really no telling what kind of social media presence the hip-hop legend will create for himself, but promoting projects he’s excited for is nothing short of the entrepreneur move we’d expect from the rap mogul, himself.
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