September 7th is National Beer Lovers Day, Because… Beer!

If you missed the chance to celebrate National Beer Day on April 7 or International Beer Day on August 7, have no fear: Tuesday September 7th is National Beer Lovers Day! Time to break out those German steins, decorative pitchers and very cool beer bottles or cans of your favorite pilsner, IPA, stout, lager, ale, sour, or whatever cold frosty pint floats your boat.  Because… BEER!

Beer and the process of brewing beer goes back to ancient times in cultures the world over. The crafting of beer carries rich traditions, often requiring years of training and experience in the trade while the methods, grains, and flavors continue to change and evolve over time. Becoming a brewmaster can take years of fine-tuning the skills to make an exemplary beer or even an ale. One sure requirement is a love of beer and the craft. Today, fill your glass with an ice-cold, frothy beer and savor every gulp!

Did you know…?

According to researchers, the taste of beer releases a chemical in the brain which makes people want to drink more. Moreover, beer’s taste — without even any effect from alcohol — can trigger the production of dopamine in the brain, according to a study by researchers from Indiana University. But aside from all this egghead talk, beer is simply delicious!


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