To commemorate the first anniversary of The Power Of Plus, Gianluca Russo and Shammara Lawrence are launching their #PowerfullyMe campaign to celebrate! The campaign and its digital initiatives and virtual events aim to inspire members of the plus-size community to share how inclusive fashion, social activism, and being a part of the Power Of Plus community have empowered everyone to be their true, authentic selves.
From the Power Of Plus Instagram page:
In honor of our one year anniversary, we’re launching our #PowerfullyMe campaign to celebrate the things that make us feel most powerful and authentic✨ And to kick off our week-long full of exciting festivities, we asked 9 of our favorite trailblazers what #PowerfullyMe means to them. Now it’s YOUR turn: When do you feel the most powerful?💕
Share your superpowers below and on your Instagram feeds, and make sure to use the hashtag #PowerfullyMe so we can see them all! 📲
And while you’re here, click that link in our bio to check out our brand new website! And get ready, because we’ve got an exciting week ahead. 💻
In an interview with The Curvy Fashionista, Russo stated that “The Power of Plus is a size-inclusive community promoting style, love, and respect for every body. Since our launch last July, we have grown to over 14K followers and counting across platforms and have hosted popular bi-monthly panels featuring leading inclusivity advocates like Gabi Gregg, Kellie Brown, Chrissy Rutherford, Hunter McGrady, Marie Denee, and more.
Gianluca and I know firsthand how difficult it is to be a fat person in a thin-first world that’s stacked against you in every way imaginable, from doctors dismissing your concerns because of your weight to the lack of representation of bigger body types in media and entertainment.
Through the Power of Plus, we’re actively advocating for fat people by centering their stories and celebrating our existence because we deserve to have access to the same things like well-fitting clothing and proper medical care just as much as someone else in a smaller body.“
Lawrence added, “In honor of The Power of Plus’ one-year anniversary, we’re celebrating our beautiful community and our collective power with a social media campaign around the hashtag #PowerfullyMe. From July 19th onwards, we are encouraging plus-size folks to share what makes them feel powerful, whether it’s fashion, being part of this incredible community, contributing to social justice conversations using the hashtag #PowerfullyMe on social media.”
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