Anyone who’s been on the internet over the last year knows that every so often there’s a toy that goes completely viral and garners a cult-like audience. 5 Surprise Mini Brands is one such product, and the miniature household food items that come inside have become collectables to many. Now, a special limited-edition line of Mini Brands is coming to stores soon, and if you love cheese, you’ll be thrilled!
For those unfamiliar, 5 Surprise Mini Brands have blown up on TikTok and are sphere-shaped mystery packs that include five different miniatures of some of your favorite groceries. You don’t know what minis you’re getting until they’re purchased and opened, and some of the items inside may be more rare than the others making it a feat to collect them all.
This new line of Mini Brands is especially rare because it will feature gold and rose gold versions of some of the most popular minis like Old Bay seasoning, Babybel cheese, and Velveeta mac & cheese. The cheese and mac & cheese releases are timed perfectly with National Cheese Day on June 4th. The line will be exclusive to Target stores and will hit shelves around June 15, so if you’ve been on the lookout for a specific mini to help out your collection this is your chance.
Aneisha Vieira, Global Brand Director of ZURU, the makers of 5 Surprise Mini Brands, said there should be much anticipation from fans for the new release. “Spurred by a love for shopping, the thrill of surprise, and the true-to-life detail, demand for 5 Surprise Mini Brands is unparalleled,” she said in press materials. “While the previous series have included a rare gold chaser or two, we anticipate consumers will take 5 Surprise Mini Brands to extraordinary new heights with the addition of an entire wave of gold minis!”
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